Beware of falling under the influence(r)

Sadly, we can only expect more of this inauthentic nonsense parading as solid advice. The global influencer marketing sector is expected to grow to $24.1bn by 2025

10 December 2023 - 00:00

By Wendy Knowler

With traditional advertising, we know where we stand.We know it’s a paid-for plug. The company is spending big bucks in the hope that we will feel inclined to buy what it is punting.

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