As World Cup breaks records, Adidas, Nike navigate bumps in retail demand
Demand for team kits hard to predict as sales of World Cup products exceed expectations
15 August 2023 - 21:28
The unpredictability of the Women’s World Cup, with the US knocked out early and a first-time champion assured, is forcing major global marketers such as Adidas and Nike to move fast to adapt to shoppers’ quick shifts in preferences and demand...
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